Week 3: Part 2

5 Business Analysis

Name: Irvine Company Apartments
URL: https://www.irvinecompanyapartments.com/
Social Media Used (links on website): Facebook, Instagram, Twitter
Are links used?: Yes
date of last social media post: Facebook: Yesterday 8am, Instagram: 4 days ago, Twitter: Yesterday.
short analysis: It looks like this company is very active on social media and has professional looking posts. However, it looks like much of the content being used on one social media site is recycled onto the other two sites, as well.

Name: Lincoln Property Company
URL:https://www.lincolnapts.com/
Social Media Used: Facebook, Twitter, Instagram, Google Plus, Pinterest, LinkedIn, YouTube
Are links used?: Yes
Date of last social media post: Facebook, Twitter, Instagram, Google Plus, LinkedIn: all posted to today. YouTube is the only site not being posted to.
Short analysis: This business also seems to be recycling content however, they are also remaining very active and posting to each social media site on a consistent basis.

Name: Lease Labs
URL: http://www.leaselabs.com/
Social Media Used: Facebook, Twitter, Instagram, Google Plus, Pinterest
Are links used?: Yes
Date of last social media post: Facebook: 4 days ago, Twitter: 3 days ago, Instagram: Today, Google Plus: 2 weeks ago
Short analysis: Interesting that for a social media management site, there are other lesser known sites that are posting more often and with bulkier content.

Name: Wasatch Property Management
URL: http://www.isyourhome.com/
Social Media Used: Facebook, Pinterest
Are links used?: No
Date of last social media post: Facebook: 1 week ago
Short Analysis: We currently are not involved in Twitter and since we are just discovering Instagram we do not have it advertised on our website.

Name: Alliance Property Management
URL: http://www.alliancepm.com/
Social Media Used: Google Plus, Facebook
Are linksed used?: No, google plus link does not work. Facebook may be used.
Date of last social media post: August 5th
Short Analysis: This company is not very active on social media and is not taking the effort to create fresh content.

Summary: This is an industry that is not majorly devoted to social media however, the industry is constantly evolving and could be changing as time progresses. The company that I work for has a long way to go and I am devoted to creating relevant content and gaining engaged followers.

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