CSIT 115 S17: Tiffany D

Throughout this semester, I have learned a great amount on what it means to become a social media expert. While I am still discovering so much, there are many things I can take away that will help me in my career. I have begun using social media on a more consistent basis and figuring out ways of growing this avenue for my business. I have learned that in order to become successful with social media you must be consistent in many different areas. It is important to post in a consistent time table. It have also found that it is important to post content that is consistent to your company's message. I have found that when I am doing this, our engagement and interaction has grown. Viewers want to know more about our company, rather than just seeing more useless nonsense. I have seen our impact grow throughout this process. I have seen our business Facebook account go from 900 to over 1,000 which is a great jump in our industry. I have also seen our Instagram following go from zero t...

Looking at Facebook Analytics and Post Insights can reveal many interesting facts about our social media presence. From looking at my last 5 posts on our page I can see that the posts with the most engagement are the ones that share company information, rather than fun holiday posts. This week our followers went up 300% compared to past weeks however, our engagement dropped 44%. This is interesting to see that even though we have more followers, that doesn’t necessarily mean they are engaging with our page. This has shown me that we need to include more content that the user will be interested in, rather than what we are interested in creating. The suggested pages in our insights are not similar to our industry. However, it looks like they are businesses in a close proximity to where our address has stated. These are interesting facts to look at. Throughout looking at these numbers I can see that out of our 1,000 followers, we don’t get very much engagement or interaction. This shows t...

There are many pieces of information that are important to consider when looking at Google Analytics. One piece of information I have found especially useful has been direct website clicks and evaluating the source. Using this tool I can find how many website clicks we have received from our social media sites such as Pinterest, Instagram, and Facebook. This is useful information to look up on a monthly basis to consider how effective our social media is to our overall goal, to funnel people to our website for more information. Through Google Analytics we are also able to view our top content. This is useful because it helps us see what we should produce more of and what we should stop sharing. This helps us also see how effective certain postings are so we can tangibly evaluate our progress. When we see what is least effective, we can quit posting this type of content and focusing on these areas. Therefore, we will be able to offer more attention to other topics. Lastly, through t...