CSIT 115 S17: Tiffany D

Our goal is to use our blog as a means of informing residents, featuring residents, and advertising to our residents.  We know that the majority of people reading our blogs are residents because our blog is found on their resident portal, where they pay their rent. When they go to pay their rent our blog is the first thing they see and we are always working to capture their attention. On our blog we will often inform residents of what is happening around their neighborhood and what is new at the apartments. For example, we may post about all the Halloween events happening around town. We may even post about how we have renovated our pool area and it is now open for business. It is important for us to keep our residents in the loop when in comes to information. As discussed on my first blog post, we love to feature our residents. It is important for us to show that we are more than just a big company and that we truly care for our guests and employees. We may feature a resident ...

Adding a human interest piece to a blog can be a great contribution for a number of reasons. It can help boost SEO by using keywords, fill up content, and add a competitive edge. There are certain times when it is more appropriate to add those types of pieces. I think it can be easier to write a personal blog because it is easier to shine personality. However, I have found it more difficult to blog on a corporate level, specifically the property management industry. There are times where I am blogging and working to let the company’s ideals shine through. I am always trying to find ways to connect with those who are reading our blog, and stay true to our company’s “voice”. I think one way we have done this is by featuring our residents on our blog. Others can identify with these individuals because they may know them or feel like they have had a similar experience. We have also featured employees on our blog which has proven a great way to boost morale. When our employees are featured ...

My company did not actually have a Twitter account created so this exercise helped my company become established with this method of Social Media. I am going to begin growing this avenue as I have with our other social media efforts. Through this exercise, I created two separate lists however, made them private since this will now be my business twitter account. I made one for Mira Costa and made another for vendors that we use. In the Mira Costa one I added myself and our class account. In the Vendors list I added Rooof and Updater. I could see how this would help us grow our goal because we are able to sort out which conversations we want to get involved in. We can create lists for potential residents and jump into those conversations. We can even see what vendors are doing and we can become privy to the latest technology. We can also begin to network through the channels laid out in our lists, as well. I believe that the two best times to post would be early in the morning, so tha...

I think that visual media helps in my industry but it does not completely propel our business forward. Since we are a property management company, we don’t have an engaging product to photograph. We could photograph our properties, residents, or employees however, it can become a challenge to not make it completely look like an advertisement. I think cohesiveness is an important aspect to any visually centered platform. Irvine Company Property Management has cohesive branding however, their aesthetic is not as cohesive. Their posts on Instagram don’t seem to have much engagement, despite their follow count which is high for our industry. However, it looks like residents are sending in photos to be featured which could be considered engagement. They are posting every day, about once a day and their latest post was 7 hours ago. Their company has 2,186 followers on Instagram however, their photos receive and average of 20-50 likes per post. It also doesn’t look like they receive many co...

I am currently using an existing site for the company I work for. Right now we are using Facebook, Instagram and Pinterest. We have a Youtube account that we use internally for training purposes however, we do not use this for advertising. We do load our property videos through Youtube and feed them to our website. On Facebook we have 65 different accounts, one for each property and we have a corporate Facebook account. A bulk of our Facebook accounts are ran by an outsourced company and we internally control about 25 of them. My biggest project is working on our corporate branding through our corporate Facebook page. We now have 997 likes but I am constantly working to have higher levels of engagement. It seems that when I post videos I seem to get the most likes and shares. We recently started an Instagram account in the beginning of August. We have 112 followers and this is the only site where we are actively using hashtags to attract our audience. I have created a personalized has...

Here are the screenshots for my scheduled posts. Being in charge of our corporate Facebook page, I am scheduling posts quite often. I will be creating more for the month of October and I am excited to get those on our calendar. As of right now I have a post set for tomorrow letting people know about “World Smile Day”. This content will engage followers by providing a fun, light-hearted element. Next, I have a Pinterest post planned. This will link people to our company’s other Social Media site and allow them to follow us there, as well. This content is a fun post but it also relates to what our company is about. The post is about decorating which will engage users because it is fun and it will also help them in decorating their apartment (which is the service we provide). Lastly, I have a fun post wishing everyone a Happy Halloween. I spaced out my posts with one at the beginning of the month, middle, and end. I intend to add more but for the time being, this will allow viewers to ...

Featured Likes are interesting because it allows you to strategically choose which companies you associate with. These can be beneficial for companies if their followers choose to share their company on their page because it allows them the opportunity for greater exposure. Here are the companies that I chose to follow: Lincoln Property Management: I followed this company because they are a fellow competitor in the property management industry. I know that this is a big company and I would love to see how they address social media. Irvine Company Apartment Communities: I followed this company because they are also a competitor in the property management industry. I know that this is a company that is heavy into their social media campaigns and I would like to see what works to help them grow their platforms. Pinnacle Property Management: I followed this one because they are another competitor in the property management industry and I would like to learn more about them. Real ...