CSIT 115 S17: Tiffany D

Looking at Facebook Analytics and Post Insights can reveal many interesting facts about our social media presence. From looking at my last 5 posts on our page I can see that the posts with the most engagement are the ones that share company information, rather than fun holiday posts. This week our followers went up 300% compared to past weeks however, our engagement dropped 44%. This is interesting to see that even though we have more followers, that doesn’t necessarily mean they are engaging with our page. This has shown me that we need to include more content that the user will be interested in, rather than what we are interested in creating. The suggested pages in our insights are not similar to our industry. However, it looks like they are businesses in a close proximity to where our address has stated. These are interesting facts to look at. Throughout looking at these numbers I can see that out of our 1,000 followers, we don’t get very much engagement or interaction. This shows t...

There are many pieces of information that are important to consider when looking at Google Analytics. One piece of information I have found especially useful has been direct website clicks and evaluating the source. Using this tool I can find how many website clicks we have received from our social media sites such as Pinterest, Instagram, and Facebook. This is useful information to look up on a monthly basis to consider how effective our social media is to our overall goal, to funnel people to our website for more information. Through Google Analytics we are also able to view our top content. This is useful because it helps us see what we should produce more of and what we should stop sharing. This helps us also see how effective certain postings are so we can tangibly evaluate our progress. When we see what is least effective, we can quit posting this type of content and focusing on these areas. Therefore, we will be able to offer more attention to other topics. Lastly, through t...

Creating Ads on social media can be very useful because they allow you to reach a larger audience when you put the extra funding forward. I have found that our industry is backing away from Twitter which is why I have found that Instagram and Facebook ads are the most effective. Recently, we ran an ad campaign for a career fair we were holding. We received 4,907 views on this post and 8,176 impressions from spending $20 on this ad. We ran the ad for a total of 7 days and made sure to set it for local reach so that we could find people in the area that the career fair would be held. This promotion was great because we were able to reach far more people that we would have, being that we only have about 160 followers on Instagram right now. For Facebook ads, we have found these really useful on the property level, rather than the corporate level. We create different ads per each property and try to funnel people to our property websites so that they can view what our properties have t...

I have found that my business should be using Instagram and Facebook ads to boost business, since our Twitter following is significantly low and there is not a large amount of interaction with that site. There are many different types of Facebook ads to choose from. I have learned that in order for an ad to be effective it must be visually appealing, relevant, have an enticing value proposition, and include a call to action. The different types of Facebook ads to choose from include the right column ad, the desktop news feed, and the mobile news feed ad. There is a wide array of content that can be included in these ads in order to maintain relevance and visual appeal. The different types of Facebook ads our company should be using are the desktop and mobile news feed ads. These provide a wide reach and will allow us to gain the attention of our prospective residents. We should be using boosted ads and invest that money in this product. The best type of ad for us would be the local o...

Irvine Company Apartments: This site does not appear to use any boosted or paid social media ads. I even checked to see if they may have different Facebook pages for their properties however, they only have the corporate page and it looks like they are not doing any type of social media ads on Facebook or Twitter. Fairfield Property Management: This site also does not use any type of social ads and their content looks a bit less visually appealing. While Irvine Company’s posts looked very staged, these posts had a more realistic element to them. However, they could still have room for improvement. This site however, does not use ads for their sales techniques. Grace Hill: This is a vendor we use in our industry for our online training. This site does use ads in order to appeal to more customers. On Facebook they are running ads with a deal that are visually appealing, use a call to action, and create a sense of urgency. Updater: This is another service that we use in our industr...

LinkedIn: There are many groups on this site that could help us get connected to other businesses. One that really stood out to me was Property Management Business Solutions. If we connected with them through this site, they could help us find properties who need property management services and connect us to them. This is such a great way to get your name out in the industry and make those connections. Yelp: My company does have Yelp accounts set up. We have a business Yelp account that helps us control each of our sites, and we have about 65 different accounts; one for each property. We do get Yelp reviews on a pretty consistent basis, depending on the property and the volume of residents. We find that many of these reviews differ based on the property, as well. We will get negative reviews at certain properties that are not in the best area, and we tend to get positive reviews for those properties who have higher standards of living. Upon looking at similar businesses, it is clear...