CSIT 115 S17: Tiffany D

Although I am in charge of our Social Media campaigns, I have always been hesitant to explore the insights Facebook has to offer. This is something I am aiming to change and improve in the upcoming months. From what I understand, reach is the amount of individuals who have seen your posts. However, engagement is the amount of individuals who have interacted with your post. This would include clicks, comments, likes, etc. It is important to know the difference so we can discover which posts capture individuals attention enough for them to interact with it. Then we can focus on replicating posts such as these. Insights are important to view because it demonstrates important analytics such as page views, actions, likes, reach, engagement, and more. From what I see on our Wasatch Property Management page, it does not have a great amount of engagement. This is something I want to figure out how to improve. I think that the key to doing this could be more interesting posts, along with post...

This week I am completing the alternative assignment since I am working with an already existing Facebook Business page. While I did not create the Wasatch Property Management Facebook page, which I will be using for most of our examples, I have created other business account pages. Wasatch is the corporate office however, our company owns 65 other properties and I have practiced by creating Facebook business pages for our properties. When I took over the social media department our corporate Facebook page had 2 separate accounts. 1 for marketing and 1 for HR purposes. As soon as I took control I knew that it would be a good idea to merge the two accounts in order to decrease confusion. After merging the accounts we started with about 800 “likes”. We are currently pushing 1,000 with 996 likes. We are currently posting about 4-5 times a month but we do not have a large amount of activity on this page. Competing Facebook Accounts: Alliance Property Management This account has 105 li...

The company I am using for my studies is the company I work for, Wasatch Property Management. Our target demographic for a majority of our standard properties is 20-30 year olds, just starting in their careers. Older individuals tend to be more established however, young adults are typically just starting out and they don’t always have the funds to afford a home right out of college or even during college. Our company owns 65 properties and some of these properties are tax credit communities. This means discounted rent for those who qualify, at these communities. Our target demographic in these situations would be individuals who are not making a great amount of income, that will qualify through the state. We also own a few luxury properties. For these properties, our target demographic is individuals who are making higher income and can afford the price of these types of apartments. These individuals may not desire to buy a home for landscaping purposes. They may enjoy the services of...

The two websites I have chosen to compare are the Chili’s website and the Teri Cafe website. These two businesses both specialize in food however, they serve two very different target markets. Chili’s has locations all over the United States and they are aiming to reach the typical American consumer. They serve all types of food and even the pickiest of eaters can find something to eat at their locations. Teri Cafe is a local business who is aiming to reach Oceanside locals who enjoy sea food. They only offer Japanese cuisine and stick to their roots. When looking at the homepage of both of these sites you can automatically spot the two differences. Chili’s website is universal since they have many locations. However, Teri Cafe’s site is more personalized by showing footage of their actual location and the customers they serve. On the Teri Cafe site you can even learn about the family who owns the location. When looking at the Chili’s site you would have no idea who owns it, from looki...

Website 1:  https://www.amazon.com I visit Amazon.com very frequently because I buy a lot of items through this website. This is an effective website because it is easy to use and an efficient site. There are many principles of good design throughout the website. First, the website is cohesive with their brand. The search bar at the top makes it easy to search any item I would like to purchase. This website also offers suggestions for you based on your past purchases. Also, all the information is listed out for you when you are shopping. You can see the price, who you are purchasing from, and how much shipping will be. I keep coming back to this site because it is easy for me to purchase products and I am able to receive these products quickly. One thing that could be improved is they could offer more items from small shops rather than just larger vendors. Overall, this site functions great and I love navigating through it.  Website 2: https://www.pinterest.com I a...

Negative Websites: Website: http://www.pennyjuice.com/ Potential Issues:  1. If you do not have a flash player the website will look blank. 2. Rainbow background may make things difficult to read. 3. When looking at the map you are unable to zoom in to see where exactly those locations are. Improvements: This site should choose a cohesive theme. The website looks very outdated and could use an updated look. They should work on changing fonts so that it is readable. Also, they need to choose a format that can be viewed from any computer. This website makes me anxious because it is difficult to navigate. Website: http://gatesnfences.com/ Potential Issues: 1. Options on the side of the website are long and tedious to go through.  2. Too much written information on one page.  3. Address and website name blend together on home page, making it difficult to read. Improvements: This site should condense their options and simplify inf...

Austin Aguilera Nicolas Delrosario Selena Marinello

5 Business Analysis Name: Irvine Company Apartments URL: https://www.irvinecompanyapartments.com/ Social Media Used (links on website): Facebook, Instagram, Twitter Are links used?: Yes date of last social media post: Facebook: Yesterday 8am, Instagram: 4 days ago, Twitter: Yesterday. short analysis: It looks like this company is very active on social media and has professional looking posts. However, it looks like much of the content being used on one social media site is recycled onto the other two sites, as well. Name: Lincoln Property Company URL:https://www.lincolnapts.com/ Social Media Used: Facebook, Twitter, Instagram, Google Plus, Pinterest, LinkedIn, YouTube Are links used?: Yes Date of last social media post: Facebook, Twitter, Instagram, Google Plus, LinkedIn: all posted to today. YouTube is the only site not being posted to. Short analysis: This business also seems to be recycling content however, they are also remaining very active and posting to each social...

When looking at different customer service trends among businesses, each company offers their own type of service. These services are often displayed online through their online reputation. With the way the online community is evolving, it is becoming easier for customers to contact companies through social media. I have faced moments where it was difficult for me to contact a company and others where it was easier than ever. I experienced difficulty reaching a company that I once purchased a shirt from. I bought a shirt from a small Etsy shop that I found on Instagram and the shirt was too small. I initially received contact right away when I direct messaged the seller through Instagram and let them know that their product was not a great fit. She was very nice and told me that if I sent back the shirt she would immediately send one in a size that would fit. I quickly sent the shirt back however, I had not received the shirt for a whole month after returning it. I decided at this po...

This week I commented on the following blogs: Nicholas Delrosario Deanna Haala Joshua Pheneger